Pakistan’s climatic diversity holds enormous advantage for production of fruits, vegetables and floricultural products. We can exploit world’s $80 billion annual fresh fruit and vegetable market.
Sadly, fresh and processed fruits and vegetables export make up less than one percent of Pakistan’s total export. That is a matter of alarm when we badly need to diversify export.
Currently, Pakistan is exporting fruits and vegetables to USA, Europe, Middle East, Far East, India and Sri Lanka. The well-exported fruits are mango, kino, apple, dates, pine nuts, oranges and guava while potato, onion, mushroom, garlic, chilly etc are few vegetables we are marketing abroad.
Again regrettably we are heavily relying on one market for each item. For example, Dubai is the biggest market for Pakistani mango following England and Saudi Arabia. Sri Lanka is the only biggest market for Pakistani fresh apple. In such situation the buyer dictates his terms. There is a need to explore new markets for Pakistani fruits and vegetables to gain good prices.
Kinoo is the most exportable fruit of Pakistan. 32.5 percent of total export is to the middle East alone, followed by Indonesia, the Philippines, Sri Lanka and remaining to other markets of the world.
Mango enjoys second position after citrus and stands fifth amongst mango growing countries. (Deplorably, Pakistan’s ranking among the mango-producing nation’s club has dropped from second one over the last 20 years after Mexico and china increased their production significantly through plant protection and orchard area expansion.)
Marking of Pakistani mangoes is not difficult as its varieties have been know for attractive colors, savoring smell delightful taste and high nutritive value (containing 10-20% sugar, vitamin A,B and C, protein, iron, calcium and phosphorus).
Large share of fresh dates are being exported to the USA, followed by India, Canada, UK, Denmark, Germany and remaining to other parts of the world.
Pine nuts are 21.6 percent of total fruit exports. At present Germany is the main buyer followed by France and Middle East.
Pakistan exports onion mainly to Middle East followed by Sri Lanka, Singapore Bangladesh and remaining to other countries.
Potato consists of 25.6 percent of total exports value wise. It is mainly exported to sir Lanka and Afghanistan. The remaining being exported to other near distant countries, like, Middle East, Hong Kong, Malaysia.
Pakistan mushroom earn good rice in international market and is mainly exported to France, Switzerland, Germany, UK and New Zealand.
Dry chilly is being exported to Dubai, Saudi Arabia, Canada, USA, UK and other countries of the world. Chilly powder is considered as value added product.